Social Influence as a Function of Communicator and Message Type.

Scott, Michael D.; Hurt, H. Thomas

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ERIC Number: EJ179074

Record Type: Journal

Publication Date: 1978

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Social Influence as a Function of Communicator and Message Type

Scott, Michael D.; Hurt, H. Thomas

Southern Speech Communication Journal, 43, 2, 146-61, W 78

Investigates four directional hypotheses pertaining to the interactive effects of communicator and message type on attitude change and terminal perceptions of the communicator. (MH)

Descriptors: Attitude Change, Behavioral Science Research, Credibility, Higher Education, Interaction Process Analysis, Persuasive Discourse, Social Influences

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