The current research develops and tests a modified TPB model explaining how restaurant entrepreneurship education (EE) influences graduating hospitality students' intentions (EI) to start a restaurant business. A total of 283 graduating hospitality students in Taiwan responded to the survey, and the structural equation modeling based on partial…

This research paper investigated the adoption behavior of college students toward the e-learning system amidst the current COVID-19. The model was developed and validated based on the Technology Acceptance Model (TAM) and the partial least squares-structural equation modeling (PLS-SEM) was used to analyze the data. The data was generated from 316…

Following the relevant literature on higher education services, the objective of this study explores how the higher education perceived value outlines students' satisfaction with the service and their migration intentions. Data from 1,150 university students in Macedonia was collected and analyzed using Partial Least Squares Structural Equation…

The study investigates the underlying motives facilitating users' continuance intention for digital content in academic settings. Extending the expectation confirmation model of IS continuance (ECM-ISC), the study proposes a conceptual model by incorporating personal and technological antecedents of users' continuance intention for digital…

The purpose of this study was to look at factors that might influence whether or not academics will use e-learning during the Corona Virus Disease 2019 (COVID-19) pandemic. The goal of this paper is to look into the effect of perceived interaction, educational materials, playfulness, perceived enjoyment, self-efficacy, perceived usefulness, and…

The development and promotion of entrepreneurial behavior is an important ingredient in developing entrepreneurship ventures. This study examined the factors influencing college students' intention to engage in entrepreneurial activities. Applying the Theory of Planned Behavior as the theoretical foundation the structural equation modeling…

This triangulation mixed methods study employed the Technology Acceptance Model (TAM) to investigate the factors affecting continuance intention toward Coursera MOOCs blended learning (CMBL) with undergraduate students at a Vietnamese private higher education institution (HEI). IBM AMOS version 24 was employed, with which Confirmatory Factor…

The purpose of this study was to examine the effect of internships that are done during undergraduate education on graduates' first job choice and later career plan in a Turkish business school context. To accomplish this purpose, a case study that utilized both quantitative and qualitative data was designed. The quantitative data were obtained…

This research paper examined the continued intention of college students to use DiDi mobile car-sharing services in China. The unified theory of acceptance and use of technology (UTAUT) was used as the theoretical framework while the data analysis was completed with SPSS. The results have demonstrated that performance expectancy, reliability,…