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Direct linkOliveira-Castro, Jorge M.; James, Victoria K.; Foxall, Gordon R. – Psychological Record, 2007
Purchase probability as a function of interpurchase time was examined through comparison of findings from laboratory experiments on reinforcement schedules and from marketing investigations of consumers' interpurchase time. Panel data, based on a sample of 80 consumers who purchased nine supermarket food products during 16 weeks, were used. For…
Descriptors: Investigations, Consumer Economics, Probability, Laboratory Experiments
