The purpose of this study was to identify secondary school leaders' preferred responses to gossip (RTG) and to examine the relationship between their attitudes towards gossip (ATG) and preferred RTG in public secondary schools in Southern California. This exploratory study used 2 rounds of online surveys. In Part I, 29 school leaders identified…

The problem addressed in this study was that customer education programs are intended to strengthen customer loyalty; however, research on the effects of customer education on customer loyalty remains insufficient. This phenomenological study investigated how the lived experiences of customers' participating in financial services' customer…

The landscape of American higher education is becoming more competitive each year. Discussions about equity and increasing access to underrepresented student groups grows each year, particularly regarding the role of standardized testing. Some research has shown the SAT and ACT exams, the two primary college entrance exams used in the United…

In this dissertation, I examine the role elite high schools play in the perpetuation of privilege in America and how, if at all, that role has changed over time. I explore the characteristics of students who attend elite high schools and the relationships between attending those schools and entering elite colleges, earning a top 10% income,…

This study found that current selective admission practices continue to reflect traditional norms of leadership in which title and prestige of organization are most valued, in part driven by increasing external pressure for quantification which emphasizes higher positions in prestigious or familiar organizations because they are easier to…

People attend postsecondary institutions for a variety of reasons and with a variety of expectations. Among the supposed benefits of a college education are greater earning potential and satisfaction with life (SWL). It is also widely assumed that a degree from a highly selective (or prestigious or elite) college is more valuable than one from a…

The purpose of this study was to explore the planning and creating of communication relationships between public schools and their respective publics to bolster perceptions of public education. To learn about local school systems, the public actively seeks information about these stories from media outlets such as newspapers, television stations,…

Leaders in four-year, public and private institutions have implemented international branch campuses to potentially increase revenue and promote institutional prestige. Although these efforts have received significant attention, they have not always been successful. Studies have identified the reputational risks often associated with international…

Using archival records preserved by Iowa's community colleges, private four-year colleges, and public universities, this dissertation examines how Iowa's established higher education institutions responded to and adjusted to the "presence" of new two-year colleges from 1965 to 1975. This decade was a critical period of development for…

The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…

Grade repetition is one of the bottlenecks to Uganda's vision of producing skilled human capital to transform the nation's status from peasant to middle class. This study explored how education stakeholders perceived the implication of students' grade repetition at a secondary school level. I employed a qualitative approach with an embedded…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

The purpose of this exploratory qualitative study was to understand and describe the motivations of faculty involvement in internationalization. The findings suggest that key influences that underlie faculty engagement in internationalization include the desire to facilitate and enhance student learning and development; to prepare global citizens;…

This study set out to examine factors that influence and motivate foundations in their decision-making strategies to support Hispanic-Serving Institutions (HSIs), and how decisions are shaped by the identity, characteristics, and institutional advancement offices at these institutions of higher learning. Twelve semi-structured interviews were…

This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…