ERIC Number: ED659576
Record Type: Non-Journal
Publication Date: 2024
Pages: 88
Abstractor: As Provided
ISBN: 979-8-3839-9916-5
ISSN: N/A
EISSN: N/A
Available Date: N/A
Examining How Communication Messages Impact White People's Attitudes about Laws Banning DEI in Colleges and Universities
Bhumi Patel
ProQuest LLC, Ph.D. Dissertation, University of Georgia
There has been an increase in political policies banning diversity, equity, and inclusion (DEI) initiatives in colleges and universities in the United States. In the current research, I focused on examining how two different types of communication strategies influence White people's attitudes toward political policies. The first communication strategy involved providing information about historical and current systemic racial inequalities (SRI). The second communication strategy involved providing information about historical and current systemic racial inequalities paired with racially colorblind messages (SRI +RC). In Study 1, qualitative research methods were utilized to identify how White people respond to articles that describe systemic racial inequalities paired with racially colorblind messages (SRI+RC; RQ1). The findings suggest that White people respond differently to articles with SRI+RC messages. In Study 2, I experimentally examined how exposure to SRI messages and SRI+RC messages influence people's attitudes about laws banning DEI initiatives in colleges and universities could influence White people's support for the laws (RQ2) and awareness of White privilege (RQ3). White people who read a message that describes systemic racial inequalities with racially colorblind messages (SRI+RC) would have higher support for policies that ban DEI initiatives (H1) and lower awareness of White privilege (H4) compared to people who read a message that describes systemic racial inequalities (SRI). These hypotheses were not supported. White people with higher political conservatism would be associated with more support for policies that ban DEI initiatives (H2) and lower awareness of white privilege (H5). These hypotheses were supported such that higher political conservatism was associated with higher support for policies banning DEI initiatives and lower awareness of white privilege. Finally, I hypothesized that there would be an interaction between political orientation and condition, such that the difference in support for banning DEI initiatives (H3) and awareness of white privilege (H6) between Conservatives and Liberals would be larger in the SRI+RC condition compared to the SRI condition. These hypotheses were not supported. The implications of this work, limitations, and suggestions for future directions are discussed. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]
Descriptors: Communication Strategies, Whites, Racial Attitudes, Diversity, Equal Education, Inclusion, Laws, Higher Education, Colleges, Universities, Politics of Education, Racism, Court Litigation, Political Attitudes
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
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