Students continue to incur a larger portion of the cost of a college education and in doing so, they increasingly become consumers. Expanding on a small base of literature linking revenues and students' experience, this study uses a conceptual framework of academic capitalism to explore the extent of revenue generation in the college union and…

Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…

Texas' 2006 House Bill 1, which required all high schools in Texas to provide students with the opportunity to earn a minimum of 12 hours of college credit prior to their graduation beginning the fall of 2008, changed the high school experience. The goal of the bill was to smooth the transition from high school to higher education. By looking at…

This quantitative research study used logistical regression and ordinary least squares to examine factors that contribute to the narrowing of the achievement gap at an urban high school in the Midwest. The study analyzed the relationship between five independent variables related to participation in co curricular activities, demographic…