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Ojo, Michael O. – ProQuest LLC, 2016
The challenges of Big Data (BD) and Big Data Analytics (BDA) have attracted disproportionately less attention than the overwhelmingly espoused benefits and game-changing promises. While many studies have examined BD challenges across multiple industry verticals, very few have focused on the challenges of implementing BDA solutions. Fewer of these…
Descriptors: Data Analysis, Financial Services, Program Implementation, Mixed Methods Research

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