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Direct linkClark, Joseph Warren – ProQuest LLC, 2012
In turbulent business environments, change is rapid, continuous, and unpredictable. Turbulence undermines those adaptive problem solving methods that generate solutions by extrapolating from what worked (or did not work) in the past. To cope with this challenge, organizations utilize trial-based problem solving (TBPS) approaches in which they…
Descriptors: Problem Solving, Simulation, Marketing, Models
