This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…

The purpose of this transcendental phenomenological study is to describe how digital immigrant teachers perceive the influence of social media on the affective and cognitive development of students at three high schools in Alabama. As the prevalence of social technologies is increasing, educators must understand how it is affecting students in…

This study examined the use of technology by eighth grade students and teachers and perceptions of students and teachers toward technology use in the classroom and home. A mixed design method was selected to collect and analyze the data. Face-to-face interviews, field notes, and national survey results were used to triangulate the data. Three…