Developing online trust is crucial for e-commerce vendors in order to attract consumers and develop long-term relationships with existing ones. We intended to investigate if consumers from different generational cohorts differ on how they develop online trust when utilizing e-commerce websites. Through the analysis of empirical data collected from…

With the rapid growth of Facebook, the social networking website is becoming a lucrative target for malicious activity. Users of Facebook therefore should be aware of various malicious attacks and know how to identify them. This research analyzed Facebook users' level of understanding in the domain of malicious social engineering on Facebook. The…

For the first time in the history of America, there are four different generations living, working and learning together in a society that is more technologically advanced than ever before. However, could it be that technology has become a need? The primary purpose of this qualitative case study was to utilize Maslow's hierarchy of needs as the…

This sequential, mixed methods research addressed emerging social media use practices among IT professionals and explored lived experiences of senior IT leaders relative to successful organizational social media adoption and use. The study was informed by structuration theory and elements from the universal technology adoption and use (UTAUT)…

Since the early 1980s, exposure to digital technologies/devices has occurred on a wide cultural/societal level. Numerous writers have posited their impressions of these encounters often times suggesting an ease, comfort, and acceptance on the part of the users, especially those born in 1980 or later. This study examined the ongoing relationship…

Contemporary young people are engaged in a variety of information behaviors, such as information seeking, using, sharing, and creating. The ways youth interact with information have transformed in the shifting digital information environment; however, relatively little empirical research exists and no theoretical framework adequately explains…

The digital native has been the darling of market research and a major focus of education consternation throughout the first decade of the 2000s. These are the children and young adults the literature describes as those born after 1980 and who exhibit high technical savvy, particularly as it pertains to information and communication technology…

Customer loyalty on websites, "e-loyalty", is reflected on customer behavior, regardless of online or offline business. Specifically, it is believed that customer loyalty on a website is strongly associated with website service quality. This study rigorously reviewed previously reported research in the website service quality dimensions and…