As e-learning platforms become a teaching tool in many universities around the world, more and more college students have been involved in online learning. In China, more than 17.75 million college students participated in online learning by May 2020. This study aimed to put forward quantitative marketing research, to examine the unified theory of…

Learning management systems (LMS) are one of the most used educational technologies in higher education. It has been argued that LMSs have not reached their full potential since most are used for distributing materials, not for improving interaction and communications in classes. To better understand what influences LMS tool use, this study used…