Identity and branding in higher education institutions is one of the many attributes of a university that potential students look for when searching for a place to study. This phenomenological qualitative study used interviews of eleven current and past students at the University of the Great Lakes (UGL) to discover what attributes of the…

The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

The aim of this study was to examine the impact of academic digital archives on scholarship and university status. Digital archives have played roles in strengthening scholarly research and developing innovative fields of study. This is especially prevalent in the rise of digital humanities and making work available through digital libraries and…

The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…

Titled professorships have existed within higher education since the creation of the first endowed professorship at Harvard College in 1721. Yet, only in the last one hundred years have titled professorships become a regular part of higher education nomenclature on a national scale. Neither the total number of titled professorships nor the total…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

In this dissertation, I examined the how honors programs and colleges serve as a tool for public universities to compete with private universities in the rankings game, as well as examining how that contributes to stratification processes. By building on the existing literatures within the organization of higher education, student experiences in…

A business school's reputation is a valuable intangible asset. Reputations have been found to influence human behavior related to applications, enrollments, faculty hiring, donor giving, and graduate employment. Despite these findings, there remains room for more research into the defining characteristics of business school reputations. Likewise,…

Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…

Women are over-represented in some sectors of higher education and underrepresented at doctoral institutions, particularly at the highest professor rank and at institutions with high prestige (Carr, 2021, Blackmore, 2015; Brewer et al., 2002; West & Curtis, 2006). This study explored gender disparity in the context of societal and…

In many parts of the world, university rankings are now more prevalent and popular than in the entire history of higher education. With growing attention paid to university rankings, the influence of such numbers is ubiquitous on higher education institutions as well as their stakeholders. Universities around the world implement various…

More than 40 years ago, Hicks and Ridley (1979) asserted the need for Black Studies in psychology across American colleges and universities. Their study is one of few, if not the only, that has examined the frequency and types of course offerings in Black Psychology. Thus, the purpose of this study is to evaluate the current state of Black…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

This dissertation contains three empirical papers that quantify how institutional status hierarchies in postgraduate education relate to professionals' employment and earnings outcomes. Chapter 1 examines the effects of postgraduate educational program status hierarchies on earnings among recipients of postgraduate professional degrees in…

The literature of brand management in higher education lacks significant research in two key areas: 1) theoretical models of the evaluation of brand equity and its impacts on supportive behaviors, and 2) a focus on alumni as a critical stakeholder group to higher education institutions. The new model of alumni-perceived higher education brand…