Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however,…

Mood has been commonly viewed as an important determinant of drinking, but studies of positive and negative affect and alcohol use have reported inconsistent results. It has been suggested that the relationship between negative affect and heavy drinking or drinking problems depends on individual vulnerability dimensions such as personality. Gray's…