As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

A review of the literature revealed the need to further explore continuing-generation college students attending community colleges. This case study sought to understand the choice process of continuing-generation, direct-entry college students who enrolled in Miami Dade College (MDC), a baccalaureate community college. This research was planned…

The purpose of this study is to determine factors influencing Korean parents' and students' university application choice decisions in three international schools in the Republic of Korea (South). Institutional and individual factors that influenced Korean students' university application choice decisions and their parents' university application…

Low socioeconomic urban students do not attend universities at a rate proportional to other populations. This perpetuates a cycle of recurrence and diminished potential benefits associated with degree attainment. The commonly ascribed Theory of Student Choice (Hossler, Braxton & Coopersmith, 1989) does not apply to this population. The purpose…

Asian Americans are often depicted as a highly successful group, attaining advanced levels of education and upward mobility. However, research indicates Southeast Asian Americans are underrepresented in higher education and earn less bachelor degrees than East Asian Americans. To explore the phenomenon of unequal representation between Southeast…

Latinos make up the fastest growing population in the United States. However, this group has some of the lowest educational outcomes (Gandara & Contreras, 2009). Although large numbers of Latinos fail to achieve high levels of academic success, some Latinos are able to accomplish educational outcomes that compare with those of the most…

The purpose of this study was to identify factors that influenced college choice of students who recently enrolled (current freshmen and sophomores) in agriculture programs at Oklahoma's land-grant university, as compared to recently enrolled students (current freshmen and sophomores) in selected agriculture programs at public community colleges…

This qualitative study focused on the experiences of eight male first-generation college students attending Kenmont College (pseudonym), a highly selective, residential liberal arts college located in the Midwestern United States. While first-generation college students have been studied in various contexts, very little is known about what…