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Direct linkLongstreet, Phil L. – ProQuest LLC, 2013
The purpose of this manuscript is, first and foremost, to present new research in the Information Systems realm that will support future research into perceptions of Visual Appeal in an online environment. In furtherance of these goals, the research draws on Composition Theory to articulate a two-essay research agenda. Composition Theory states…
Descriptors: Aesthetics, Internet, Web Sites, Essays
