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Direct linkCho, Seong Eun – ProQuest LLC, 2010
National culture is being challenged as societies evolve from their homogeneous origins. The theoretical base of this study uses two cultural dimensions, individualism-collectivism (Hofstede, 2001) and high-and low-context cultures (Hall, 1976), to unpack the effects of national culture on social network sites (SNSs). This study explores cultural…
Descriptors: Individualism, College Students, Cross Cultural Studies, Cultural Differences
