The size and dynamism of the Web poses challenges for all its stakeholders, which include producers/consumers of content, and advertisers who want to place advertisements next to relevant content. A critical piece of information for the stakeholders is the demographics of the consumers who are likely to visit a given web site. However, predicting…

"Social Navigation" for the Web has been created as a response to the problem of disorientation in information space. It helps by visualizing traces of behavior of other users and adding social affordance to the information space. Despite the popularity of social navigation ideas, very few studies of social navigation systems can be found in the…