Tremendous growth in online consumer participation has facilitated new business models by firms trying to leverage User-Generated Content (UGC). As a type of the outcomes of UGC, social media is one of the fastest-growing media forms and may significantly affect firm's economic actions or performances. My dissertation investigates several…

User experience (UX) research in the design of technology products utilizes human-centered design (HCD) methods to summarize and explain pertinent information about end users to designers. However, UX researchers cannot effectively communicate the needs and goals of users if designers do not find UX research (a) easy to integrate into design…

Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…