This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…

Since the early 1980s, exposure to digital technologies/devices has occurred on a wide cultural/societal level. Numerous writers have posited their impressions of these encounters often times suggesting an ease, comfort, and acceptance on the part of the users, especially those born in 1980 or later. This study examined the ongoing relationship…

Educators need insight into what instructional strategies are effective in the online environment, but few researchers have contrasted threaded discussion strategies and measures of student performance using a quantitative approach. Also, the effectiveness of threaded discussion strategies across all student generation groups or between genders is…

The digital native has been the darling of market research and a major focus of education consternation throughout the first decade of the 2000s. These are the children and young adults the literature describes as those born after 1980 and who exhibit high technical savvy, particularly as it pertains to information and communication technology…