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Direct linkDrake, Perry D. – ProQuest LLC, 2017
This study examined the digital and social media communication practices of nine urban universities including UMSL and compared those to known corporate best practices. The purpose of this study was to (1) research how these universities are using social/digital communications to engage with students and prospective students; (2) compare the…
Descriptors: Social Media, Urban Schools, Best Practices, Universities
