This dissertation, my scholarly professional narrative (SPN), is a self-reflection of mentoring experiences as a Latina millennial in academia and professional settings. These experiences are told through the art of storytelling using "testimonio," which promotes critical awareness of cultural intersectionality and intercultural…

Developing online trust is crucial for e-commerce vendors in order to attract consumers and develop long-term relationships with existing ones. We intended to investigate if consumers from different generational cohorts differ on how they develop online trust when utilizing e-commerce websites. Through the analysis of empirical data collected from…

As the economy has become increasingly global, organizations whose employees are more creative and innovative compete at a higher level than those who do not. And, organizations that incorporate multi-generations into their workforce will realize more creativity and innovation within their organizations. Now, and in the future, leaders will…

Customer loyalty on websites, "e-loyalty", is reflected on customer behavior, regardless of online or offline business. Specifically, it is believed that customer loyalty on a website is strongly associated with website service quality. This study rigorously reviewed previously reported research in the website service quality dimensions and…