Descriptor
| Administration | 1 |
| Change Strategies | 1 |
| Marketing | 1 |
| Needs Assessment | 1 |
| Organizational Objectives | 1 |
| Parks | 1 |
| Program Development | 1 |
| Recreational Facilities | 1 |
Source
| Parks and Recreation | 1 |
Author
| Crompton, John L. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Crompton, John L. – Parks and Recreation, 1983
This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…
Descriptors: Administration, Change Strategies, Marketing, Needs Assessment
