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| Marketing | 2 |
| Program Development | 2 |
| Administration | 1 |
| Armed Forces | 1 |
| Change Strategies | 1 |
| Financial Support | 1 |
| Military Personnel | 1 |
| Money Management | 1 |
| Needs Assessment | 1 |
| Organizational Objectives | 1 |
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| Parks and Recreation | 2 |
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| Journal Articles | 2 |
| Reports - Descriptive | 2 |
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Crompton, John L. – Parks and Recreation, 1983
This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…
Descriptors: Administration, Change Strategies, Marketing, Needs Assessment
Murphy, Andrew F., Jr. – Parks and Recreation, 1980
The Navy's recreation program has improved its financial posture by generating a certain percentage of income from fees and charges within the recreation program. Other nonmilitary recreation programs could benefit from similar marketing techniques. (JN)
Descriptors: Armed Forces, Financial Support, Marketing, Military Personnel
