Change management processes and learning adaptations that accompany quality assurance (QA) in higher education are an understudied phenomenon. This article describes a first-tier, phenomenological qualitative research study on the usability of the Continuum of Excellence in Quality Assurance (CEQA) model as a tool that institutions might use to identify, assess, and strategically embed institution-wide processes and actions for sustainable quality online learning for all stakeholders. Twelve educators with histories of implementation of Quality Matters tools and processes as part of their institutional approach to assure quality online learning were interviewed to gather information about their efforts to implement QA tools and processes and to map to the model. Five emerging themes are discussed.