Oakland Community Organizations (OCO) has worked for over ten years to improve educational opportunities in low-income neighborhoods in Oakland, California. The work of thousands of parent, teacher, youth, and community leaders has resulted in the formation of nearly fifty new small schools and more than ten charters, creating settings for individualized learning environments and the opportunity for quality choices for many of Oakland's low-income families. In this article, OCO's executive director, Ron Snyder, outlines a four-phase organizing process undertaken by OCO, based on a set of organizing principles that have sustained community-led education reform despite constant changes in the political and school district environment: the centrality of love (self-interest) as a motivator for advocacy; the importance of quality research and powerful ideas (vision) as alternatives to the status quo; application of a model that creates a common structure, language, and experience to sustain leaders; the need for institutional and network power to apply leverage; the flexibility to seize opportunity when the window is open; and faithfulness to the object of our love: our children. (Contains 1 note.)