Data analytics is increasingly important to the operations and strategic growth of higher education institutions. In September 2019, three higher education professional associations issued a rare joint statement calling for the accelerated investment and intensified efforts to develop and deploy data analytics in support of campus decision making.…

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

A rapidly emerging, traditionally Black university--North Carolina Central--examined its goals in a study that shows how the results were used by the institution to improve itself. Reasons for the study, procedures used, and the results are discussed. (Author/LBH)

A case study is presented of an institutionally-based project for resource allocation and planning. The University of Michigan uses interinstitutional data to address the problem of assessing the equitability of staffing and funding among its schools and colleges. (Author/LBH)

The imperatives of institutional planning in an environment of scarce resources have brought program evaluation activities under more systematic processes serving varied needs. Evaluation processes at Michigan State University, the University of Michigan, and the University of Houston are examined. (Author/MSE)

Constructing a longitudinal student outcomes data file takes careful planning and attention to detail, but investment in such a resource yields substantial dividends in the ability to document and explain complex patterns of student success. (Author)

Involvement of the institutional research office at the University of Texas at Austin in integration of student-athlete data into the central database is described, including identification of data maintained in different offices, internal and external data reporting needs, and expansion of central files. Lessons learned from the effort are…

Virginia Polytechnic Institute and State University undertook a comprehensive organizational development analysis to identify the cultural facilitators and barriers to change and the professional development needs of managers. The results suggested a comprehensive leadership development plan to create a climate for implementation of Total Quality…

Institutional change, it is suggested, can be managed through task forces that focus on a broad spectrum of institutional problems and issues including internal and external communication, institutional planning, program review and evaluation, administrative development and performance review, and faculty development. (Author/MLW)

A case study at a major state university illustrates the opportunities and pitfalls accompanying the use of interinstitutional comparison. West Virginia University's experience suggests that the greatest impact of institutional and interstate comparisons is likely to be in long-range rather than short-term planning. (Author/MSE)

At a critical point in one university's history, a value-added student assessment model was developed. Data generated by it have been used to improve student learning and development throughout the curriculum and to help clarify the institution's mission. (Author/MSE)

The University of Amsterdam (Netherlands) uses self-study and peer review to enhance its required, periodic external quality assessments. Lessons learned include these: change must be tailored to the discipline; mutual trust, respect, understanding of the principles, and involvement among all parties is crucial to success; and management…