Colleges and universities, it is suggested, can enhance their effectiveness by adopting a systems approach to organizing, planning, decision-making, and evaluating. A decentralized, participative model that emphasizes systematic planning and management by objectives is presented. (Author/MLW)

A State University of New York program is described in order to illustrate how self-assessment can serve two purposes: accreditation and sound institutional growth. In order to establish systems of self-assessment that support growth, the institution must identify and understand the obstacles it faces. (Author/MLW)

Planning change through faculty and administrative development is discussed. The development of a comprehensive faculty and administrative development program involves instructional, curricular, organizational, personal, and professional development. (Author/MLW)

Elements that the University of Akron, Furman University, and Wichita State University believe to be essential for mounting a successful program for change are identified: definition of institutional mission, top administrative support, leadership development, comprehensive change programs, emphasis on communication and process, and merging of…

This chapter offers techniques that can help institutional researchers play a more active role in the process of creating and modifying instructional programs to meet workforce needs. (Contains 1 table.)

A management planning model developed by Furman University is described. The model is a decentralized participative approach to institutional governance that stresses decision-making based on use of appropriate research and allocation of resources based on management by objectives. (MLW)

A Kellogg Foundation-sponsored team leadership development program at the University of Akron is described. It involves planned change, that can be effected by: involving a broad cross section of the university in discussions or problems; providing training in interpersonal relationships and group dynamics; organizing task forces; and setting up…

Institutional change, it is suggested, can be managed through task forces that focus on a broad spectrum of institutional problems and issues including internal and external communication, institutional planning, program review and evaluation, administrative development and performance review, and faculty development. (Author/MLW)

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

At Fox Valley Technical College (Wisconsin), application of Total Quality Management (TQM) brought positive outcomes and other effects. Areas in which TQM was used are considered, including admissions, employee safety, customer focus, policy formation, management performance appraisal, student services, creation of a self-managing class, TQM for…