This chapter provides examples of innovative methods and tools to collect, analyze, and report both quantitative and qualitative data in student affairs assessment.

Most assessment arguments are about measurement. When is it better to use direct versus indirect measures of student learning? Is one standardized test of critical thinking better than another? Is applying rubrics to student work better than using standardized tests? How valid are self-reported measures of learning? Although these arguments are…

The value of qualitative assessment approaches has been underestimated primarily because they are often juxtaposed against long-standing quantitative traditions and the widely accepted premise that the best research produces generalizable and statistically significant findings. Institutional researchers avoid qualitative methods for at least three…

A discussion of methods for measuring college faculty workload first reviews course load analysis, the traditional method used to define, measure, and report faculty workload, then suggests some data alternatives and related issues faced by institutional research offices. Suggestions are offered for locating existing workload data, compiling a…

This chapter discusses the theoretical literature on why people choose to respond to a survey and reviews the latest empirical research on how survey administration and the characteristics of a survey affect response rates. (Contains 1 figure.)

This article focuses on describing how institutional researchers can use qualitative cultural assessments to better understand the role that their campus cultures play in shaping individual and group behaviors and experiences. A special emphasis is given to the implications of institutional diversity in the processes of designing and conducting…

Efforts to assess quality of academic life at Vanderbilt University (Tennessee) resulted in a plan to merge qualitative and quantitative measures and uncovered political, logistical, and fiscal issues in collection and use of the two kinds of data. Although qualitative databases are costly, they are also very useful in different ways. (Author/MSE)

Traditionally, educational institutions have relied heavily on the use of tables and graphs to analyze and present enrollment data. However, in dealing with information that has a spatial component (such as enrollment data), graphs and tables are often insufficient for communicating the spatial dimension. An effective way to add this extra…

Data-mining technology's predictive modeling was applied to enhance the prediction of enrollment behaviors of admitted applicants at a large state university. (Contains 4 tables and 6 figures.)