Examines the community services component of New Mexico Junior College, its impact on the semirural community, the institutional changes implemented, the faculty's attitudes toward the change, and key ingredients in planning and organizing the change. (AYC)

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)