Two stages in coordinating the development of a program and communication with that program's potential audience, called Program the Market and Market the Program, are illustrated with reference to the development of a new program for training attorney assistants by the UCLA School of Law and UCLA Extension. (SA)

Credit course, general cultural, and continuing professional education program descriptions provide a basic structure for an examination of the future of continuing education. A large population of the participants have already been educated, and suggestions for improved university organization regarding their continuing educational needs are…