Descriptor
| Advertising | 1 |
| Economic Development | 1 |
| Marketing | 1 |
| Public Relations | 1 |
| School Community Relationship | 1 |
| Secondary Education | 1 |
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| NASSP Bulletin | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedPfeiffer, Isobel L.; Dunlap, Jane B. – NASSP Bulletin, 1988
Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)
Descriptors: Advertising, Economic Development, Marketing, Public Relations
