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Rokeach Value Survey1
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Jones, Russell A.; And Others – Multivariate Behavioral Research, 1978
Values were elicited spontaneously from a sample of undergraduates and adults attending college, and were compared to Rokeach's terminal and instrumental values. Multidimensional scaling revealed a simpler structure among spontaneously mentioned values than Rokeach's values. (JKS)
Descriptors: College Students, Higher Education, Multidimensional Scaling, Values