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Schonemann, Peter H.; And Others – Multivariate Behavioral Research, 1975
Descriptors: Algorithms, Data Analysis, Dimensional Preference, Individual Differences
Peer reviewed Peer reviewed
Farley, John U.; And Others – Multivariate Behavioral Research, 1974
Evaluation of attributes of a subcompact car were combined in linear regressions predicting liking and purchase intention. Of two forms--raw scales and scales weighted by the importance attached to each attribute by each subject--unweighted evaluations proved more consistent and important predictors than those weighted by their saliency. (Author)
Descriptors: Attitudes, Decision Making, Design Preferences, Design Requirements