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Evaluation Methods2
Factor Analysis2
Multidimensional Scaling2
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Multivariate Behavioral…2
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Davison, Mark L.1
Farley, John U.1
Frisby, Craig L.1
Kim, Se-Kang1
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Confirmatory Factor Analysis and Profile Analysis via Multidimensional Scaling
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Kim, Se-Kang; Davison, Mark L.; Frisby, Craig L. – Multivariate Behavioral Research, 2007
This paper describes the Confirmatory Factor Analysis (CFA) parameterization of the Profile Analysis via Multidimensional Scaling (PAMS) model to demonstrate validation of profile pattern hypotheses derived from multidimensional scaling (MDS). Profile Analysis via Multidimensional Scaling (PAMS) is an exploratory method for identifying major…
Descriptors: Profiles, Factor Analysis, Multidimensional Scaling, Evaluation Methods
The Relationship of Liking and Choice to Attributes of an Alternative and Their Saliency
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Farley, John U.; And Others – Multivariate Behavioral Research, 1974
Evaluation of attributes of a subcompact car were combined in linear regressions predicting liking and purchase intention. Of two forms--raw scales and scales weighted by the importance attached to each attribute by each subject--unweighted evaluations proved more consistent and important predictors than those weighted by their saliency. (Author)
Descriptors: Attitudes, Decision Making, Design Preferences, Design Requirements