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Direct linkWhite, Alexandra – Management Teaching Review, 2020
Using the premise of a fictional earbud company, "EarWorm," students in an introductory management course become EarWorm managers who problem-solve and make decisions about the best choices for their company. This article outlines this engaging and participatory exercise in detail. Students are able to directly connect course concepts to…
Descriptors: Administrator Role, Management Development, Introductory Courses, Teaching Methods
Jackson, Nicole C.; Halbert, Austin – Management Teaching Review, 2021
With greater demand for business educators and students to focus on 21st-century skills, project-based learning (PBL) has become increasingly important. The PBL method complements existing curriculum by enabling direct transference of course concepts into real-world application. Despite known benefits, some management educators may shy away from…
Descriptors: Student Projects, Active Learning, Management Development, Business Administration Education
