Discusses operational, organizational, and technological developments that are transforming the workplace; describes the concept of knowledge worker and the information utility model; considers how these factors provide opportunities for library administrators and other information resource management professionals to improve user services; and…

By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF)

Provides an overview of administrative issues in supporting interdisciplinary library use at large universities. Topics include information resources; cataloging and classification; library services to users, including library use education and reference services; library organization; the campus context; and the politics of interdisciplinarity.…

Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

Examines the academic library's information resources budget. Topics discussed include allocation methodologies; academic library budgets; economic and social issues; the library and its relationship to the university; technology and publishing; scholarly communication; user demands; alternatives, including redirecting the budget away from print…