Descriptor
| Evaluation Methods | 1 |
| Libraries | 1 |
| Library Collection Development | 1 |
| Library Services | 1 |
| Marketing | 1 |
| Publicity | 1 |
| Role Conflict | 1 |
| Social Influences | 1 |
| Summative Evaluation | 1 |
Source
| Library Trends | 1 |
Author
| Bushing, Mary C. | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedBushing, Mary C. – Library Trends, 1995
Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)
Descriptors: Evaluation Methods, Libraries, Library Collection Development, Library Services
