Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)

Addresses importance of online databases as part of library reference collection and focuses on bibliographic databases (ready reference, print versus online migration, bibliographic utilities); selection/evaluation of online databases (vendor selection, individual databases); full-text databases; numeric databases; end-user searching; and use of…

Examines the economic behavior of academic research libraries, arguing that academic research libraries seek to maximize universities' utility by expanding library collections. Findings are consistent with those from a previous study using a different ranking system and sample data and reconfirm that library collections contribute significantly to…

Examines three essential questions and suggests areas for research in each: (1) How are digital resource users best served: What resources will they want? How will they want to use them? What services will most enhance use? (2) What elements are required for a coherent preservation strategy covering resources both digital and traditional? (3) What…

Eleven articles address issues relating to agricultural libraries and information, including background on agricultural libraries and information, trend management, document delivery, reference services, user needs and library services, collection development, technologies for international information management, information sources,…

Three key areas for resource sharing of nonprint materials through information or electronic networks--bibliographic access, interlibrary loan, collection development--are discussed from the perspective of current and proposed media networking activities within a national consortium of film and video libraries and its members. Eighteen sources are…

Develops a comprehensive, unified, explanatory theory of librarianship by first making an analogy to the unification of the fundamental forces of nature. Topics include dependent and independent variables; publishing; acquisitions; classification and organization of knowledge; storage, preservation, and collection management; collections; and…

Describes a preliminary study that was conducted to examine the collection development practices, selection criteria, and sources used in acquiring Native American literature for children and adolescents in public libraries in Alaska and Oklahoma. Results of a literature survey are discussed, and further research is suggested. (Contains 36…

Examines library service to young people in rural libraries in New York State with references to services provided by rural libraries and librarians in other parts of the nation. Planning, standards, collection development, selection of culturally diverse materials, work with preschoolers, computer literacy, and library associations are discussed.…

Focuses on the selection and decision-making aspects of the Edelmen model of collection development. Reviews challenges facing library/information studies education and the place of collection development within that context. Considers implications for the library/information center of the rise of a new class of resources. Suggests that a more…

Reports results of survey of 363 academic libraries designed to study: (1) media collections (audio formats, visual formats, audiovisual formats) and how they are arranged, accessed, and circulated; (2) staffing configurations; (3) space and funding allocations; and (4) other services offered within the media center. Questionnaire is appended. (8…

Reports the findings of a survey of school library media centers in eight large urban areas with large enrollments of Hispanic children that was conducted to determine the availability of Spanish language literature. Highlights include media specialists and support staff; holdings; budget; book selection process; and library events and activities.…