To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)

Discusses library collection development and information retrieval strategies for acquiring materials related to deafness. Highlights include defining a collection policy; acquisition tools; other information sources, including libraries and organizations; serial acquisitions; information retrieval and computer databases; and addresses of relevant…

Discusses 10 criteria to use when selecting traditional and contemporary literature for use with deaf children. Sharing literature is discussed; definitions of folklore are considered; and appendices list 55 traditional tales and 29 contemporary titles that are appropriate for use with deaf children. (68 references) (LRW)