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Halperin, Michael; Strazdon, Maureen – Library Quarterly, 1980
Demonstrates the application of a marketing technique, conjoint analysis, to the measurement of users' preferences for service patterns in an academic library. Eight references are cited. (FM)
Descriptors: Academic Libraries, Library Services, Measurement Techniques, Questionnaires
Peer reviewed Peer reviewed
Weech, Terry L.; Goldhor, Herbert – Library Quarterly, 1982
Results of this study evaluating library reference service indicate a statistically significant difference at the .05 level between obtrusive and unobtrusive evaluation methods. Library staff answer a greater proportion of questions correctly when they are aware of being evaluated. The 30 questions used, a report form, and references are included.…
Descriptors: Comparative Analysis, Data Collection, Library Personnel, Library Services