Establishing a library brand requires positive effects on publics. Five publics identify each library: students, teachers, administration, parents, and community. It takes effort to target each of those five publics with a consistent message about what a library offers that makes it unique. Librarians, scrambling to accomplish the necessities of…

When budgets are especially tight, librarians often do not have the spare time for innovation, yet these conditions require the most creativity. This article describes how to set up a once-a-week Library Club that meets during the lunch hour. Since many schools have multiple lunch hours, materials can be set up for two or three lunch times at…