This article outlines Public Library Association (PLA) 2010 annual conference to be held in Oregon Convention Center, Portland on March 23-27. The days quickly fill up with the picks of over 100 programs as well as valuable "talk tables" and special events. The well-organized schedule, divided into eight broad tracks (e.g., technology, administration/leadership, facilities, serving adults, workforce development, etc.), gets competitive but leaves breaks to explore either the exhibits or Portland. A sketch of the program is presented.