Self-service is a hit. From gas stations to banks to grocery stores--it has become table stakes for retailers who aim to satisfy an increasingly independent consumer. Libraries are no exception, and, in fact, with their card catalog past, they may well have been in the vanguard in enabling customers to find what they want on their own. Card…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

No other category of library materials has grown more quickly in the last several decades than audiovisual (AV), nor has any other category undergone so many changes in format. The transitions from vinyl records to 8-tracks to audiocassettes to CDs and from film reel to 3/4" U-Matic to VHS to DVD have impacted library services tremendously. The…

Examines how librarians are customizing their services and collections for handheld computing. Discusses the widest adoption of PDAs (personal digital assistants) in libraries that serve health and medical communities; PDA-friendly information pages; the reference focus; journals and databases; lending materials; publicity; use of PDAs by library…