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Direct linkCircle, Alison – Library Journal, 2009
This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.
Descriptors: Trend Analysis, Institutional Advancement, Library Services, Library Development
Hastings, Robin – Library Journal, 2007
In December 2006, the Missouri River Regional Library (MRRL) in Jefferson City, embarked on a journey. They had been watching the Public Library of Charlotte-Mecklenburg County (PLCMC), NC, on its adventure through the wilds of Web 2.0, and they decided to follow the trail it had blazed. What PLCMC had done was pretty revolutionary. The library…
Descriptors: Search Engines, Computer Centers, Engines, Public Libraries
