In the library world, there seems to be a fundamental conflict between reference and readers' advisory (RA). But in fact, the two are similar in approach, an insight that goes back to James Wyer's 1930 "Reference Work: A Textbook for Students of Library Work and Librarians." It defined the reference librarian as a mediator of information,…

All those who dream of working for themselves and being their own boss, whether they are fresh college graduates, recently unemployed, or newly retired from one career, have a thousand questions about where and how to begin. New entrepreneurs especially will need professional, expert help to start and run a small business effectively and…

The lyrics from the Ervin Drake song made famous by Frank Sinatra, "It Was a Very Good Year," kept coming to mind in 2010, despite the economy. While the quantity of works produced declined, and publishers suffered along with everyone else, there was no diminution in quality. With reduced budgets for collections, librarians were forced to make…

This article presents an interview with Casper Grathwohl, VP and publisher of reference at Oxford University Press (OUP), regarding his background of reference publishing, his role in OUP, and his plans of moving on with Oxford Bibliographies Online (OBO). Over the past 12 years, Grathwohl, has led a successful transition of the venerable…

If the resort city of Anaheim, California, home of Disneyland and its "imagineers," marked a departure from the urban reality of the typical American Library Association (ALA) annual conference, it was impossible, at this 2008 meeting, to avoid urgent library issues. How do libraries maintain their value and cultural presence as users…

Readers' advisory (RA) librarians use appeal to translate between readers and books, to make connections between readers and myriad other title possibilities based on the effects of the story. Appeal addresses the elements of books that readers respond to, the features that "draw a reader into a book" and help shape a particular reading…

The document entitled "A Commitment to Information Services," prepared over a period of two years by the Standards Committee of the Reference and Adult Services Division (RASD) of the American Library Association, and now formally adopted by the Division Executive Board, is a better disappointment. (Author)

A telephone reference service operated by the Library of Congress provides immediate service to congressmen with the help of automated information files. (PF)

The reference librarian finds himself trying to perform his duties somewhere between the demands of the general public, his particular community's mores, his personal view of his role, and what his superiors expect or demand. (2 references) (Author)

Proposes the utilization of catalogers and other professional staff, rather than nonprofessionals, to augment reference librarian staffing. Shrinking reference staffs and lengthening service hours have created personnel shortages at the reference desk. Arguments for and against the proposal are examined. (RAA)

Discussion of the concept of service and its significance for library reference work focuses on attitudes and qualities important to good service. The changing nature of reference resulting from technological developments and the appropriateness of these values for modern day reference work are then addressed. (13 references) (MES)

Eva Miller has a knack for creating order out of disorder. She single-handedly brought Oregon's virtual reference service, Answerland, live in just under 90 days, says Rivkah Sass, now director of the Omaha Public Library. Miller created its web site, designed the graphics, developed marketing materials, and recruited and trained librarians--all…

How do you simultaneously renovate a grocery store into a state-of-the-art resource library, supervise the daily operations of five libraries, lead a team in reimagining reference service, and plan your wedding? Ask Lois Langer, coordinating librarian of Hennepin County Library. Her answer: "Project management--you can do anything,…

Contains the text of the American Library Association Reference and Adult Services Division's guidelines entitled "A Commitment to Information Services." (PF)

Do's and don'ts for reference librarians trying to fulfill the information needs of the library user. (5 references) (NH)