The days when marketing was thought to be posters and fliers is over. In today's world, marketing is at the core of every transaction, from checkout and customer interaction to story times and buildings themselves. A brand is a promise one makes to his or her customer, and a promise that is unified, consistent, and believable can help ensure that…

Discusses an alternative to abandoning the word "library" for "information" in graduate education. Recommends patient, consistent effort by library- and information-science educators to convince academic librarians that if they accept the standards of the teaching/research faculty, including the need to earn a Ph.D., it will raise the prestige of…

Interviews with library professionals, plus a telephone survey of 400 librarians (100 each White, Black, Latino, and Asian), revealed fewer occupational opportunities for minorities. Discussion includes diversifying collections; discordant views of racism among Whites and minorities; percentages of minority library school graduates; initiative…

Discusses how to, or whether to, limit access to objectionable material available through the Internet in public and school libraries. Topics include the American Library Association's position; intellectual freedom; filters; personal responsibility; parental responsibility; censorship; creating choices; and policies and staff training to help…