Descriptor
| Business | 1 |
| Community Support | 1 |
| Corporate Support | 1 |
| Library Extension | 1 |
| Library Services | 1 |
| Marketing | 1 |
| Public Libraries | 1 |
| Public Relations | 1 |
Source
| Library Journal | 1 |
Author
| Fleming, Helen Ruth | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
| North Carolina | 1 |
| North Carolina (Charlotte) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Fleming, Helen Ruth – Library Journal, 1993
Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…
Descriptors: Business, Community Support, Corporate Support, Library Extension
