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Direct linkUnkelbach, Christian; Stahl, Christoph; Forderer, Sabine – Learning and Motivation, 2012
Evaluative conditioning (EC) refers to changes in people's evaluative responses toward initially neutral stimuli (CSs) by mere spatial and temporal contiguity with other positive or negative stimuli (USs). We investigate whether changing CS features from conditioning to evaluation also changes people's evaluative response toward these CSs. We used…
Descriptors: Stimuli, Classical Conditioning, Stimulus Generalization, Evaluation
