Purpose: Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer-brand relationships. In this context, SNSs can be considered as a learning tool because of the brand knowledge that customers develop from these relationships. Because of the fact that knowledge in…

Purpose: Literature on board interlocks agrees that these inter-organizational ties are effective channels to exchange information and share knowledge. However, studies that consider the nature and the amount of knowledge that firms exchange are still relatively absent. Filling this gap, this paper aims to identify four types of mechanisms that…