Purpose: The purpose of this paper is to examine organizational practice to investigate what insights could be gained to support and extend existing theory. Design/methodology/approach: Adopts a clinical approach, e.g. not a priori or an academic one where data are mangled to fit a theoretical stance. Findings: Data analysis reveals four…

Purpose: This paper seeks to present organizational learning processes of knowledge accumulation, articulation, codification and subsequent routine development in a marketing services organization where judgment and rules of thumb were more the norm than codified knowledge and explicit routines. The case illustrates how organizational learning…

Purpose: The purpose of this paper is to explore a new idea presenting the possible relationship between organisational learning and organisational design. Design/methodology/approach: The establishment of this relation is based upon extensive literature review. Findings: Organisational learning theory has been used to understand several…